Is It The End Of “Pay Per Play”?
Wednesday, January 30th, 2008
There is a lot of controversy going on on the Internet about Pay Per Play these days. There are raving fans, but skeptics, too who see an instant death of the Pay Per Play program in a short time after the ads start playing on February 1st, 2008. The question is…
Will Pay Per Play win BIG time or is it really the END of it?
Let’s see what people are saying.
The Annoyance vs. Acceptance Controversy
“I hate audio ad while at work or in a meeting…”
“People will learn to expect the 5 second audio ad…”
“I instantly close any page that plays audio on load…”
“Just turn off the volume…”
As you can see some people don’t like the idea of “auto play”. They are afraid of the “annoyance factor”. Well, they may be right, but it is not the opinion of everyone. The fact is…
Fact #1: 550,000 Pay Per Play Members Have Been Earning Income For 2 ½ years
The whole Pay Per Play ads concept has been thoroughly researched and tested. NetAudioAds™ (the patent holder) already has over 550,000 registered members that have been earning income this way for 2 ½ years. Complaints are rare because the ads run for only 5 seconds and are topically related to the content of the website. Additionally…
Fact #2: Big brands like Harley Davidson use Pay Per Play to brand their company name
There are over 66,000 eager advertisers (including the BIG 8 in advertising) who are too easily consuming the 43 million ads served by the 550,000 members. And they want more, so they must be seeing a positive ROI in their reports!
Of course, some people will get annoyed by the audio ads, but there is always a solution. They can turn off the volume (and the publishers get paid anyway). IMHO, the level of the “annoyance factor” strongly depends on the quality of the audio ads and how closely they are related to your web page content. Also…
We are all used to 2.2 minutes of television ads but we still watch our favorite TV programs… so I don’t believe that 5 seconds of audio will keep people away from their favorite websites. The time will show. It’s a matter of acceptance by the general audience. Best of all…
Fact #3: Pay Per Play Media Is Backed By One Of The Top 5 Major Search Engines
We don’t know the Search Engine partner’s name yet. It should be released before February 1st, the day when audio ads start playing. However, this fact alone keeps me feel OK about the program. It doesn’t matter who the partner is. These guys obviously know what they are doing, so there is no need to worry especially if signing up for the program and staying in the program is free!
The Revenue vs. Traffic Controversy
“Use of this form of advertising is simply de-monetising your website…”
“I need some kind of ad program that pays better than AdSense…”
“I’m betting you cut your traffic in half, easily…”
“You get paid $.02 +/- per play and publishers get 25% of that which is well above standard…”
Website owners are afraid Pay Per Play ads will scare their regular visitors away and they will lose their audience. On the other hand the program pays well above standard and…
Fact #4: Pay Per Play Can Coexist with AdSense
As of this writing PPP ads do not violate the Google AdSense terms of service. So if you run AdSense ads, Pay Per Play is going to be additional stream of income for you on top of AdSense.
As you can see there is no right answer to all the Pay Per Play controversy at this very moment, but the time will show. One thing’s for sure…
Test It And See For Yourself
Unless you place and test the Pay Per Play ads on your site, you will never know how your visitors react to it. If you are a Pay Per Play “Core Partner” you will see the results shortly (after February 1st, 2008). If you are still hesitating about Pay Per Play, give the program a try. You can sign up for free and stay in the program for free forever. And if you don’t like the program, you can quit the program (for free of course) at any time. Following is the link to join the program if you are interested…
Click Here To Join “Pay Per Play” Program And Become “Core Partner” (Limited Time Only)
There you have it — the controversy about Pay Per Play. Feel free to add your comments below…
What Are Your Thoughts On Pay Per Play?
What is it that you like about Pay Per Play?
What is it that you don’t like about Pay Per Play?
Are you going to test Pay Per Play on your web site?
(If so, how many websites? If not, why?)
Fee free to post your comments below…